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Recently, the China Hardware Expo was held in Yongkang, Zhejiang.
Over the years, more and more hardware companies have showcased their new products and technologies for the first time at the Hardware Expo. How can the hardware industry transform towards digitization, intelligence, and greenness? How to move towards the ‘new’? Faced with current and future development, participating companies have provided their own answers on how to improve new quality productivity and achieve industrial upgrading based on their own situations.
Electric tools open up a new track of “specialization and novelty” and “small and novelty” and move forward
Sorry, we plan to launch the same type of lithium-ion hair dryer by the end of this year. However, based on your feedback on the working environment and workload, we believe that this fuel powered hair dryer is more suitable for you than the lithium-ion model. Isn’t it all about promoting lithium-ion power for electric tools now? Don’t you know how to prepare a similar lithium-ion model? “At the booth of Linyi Chengfeng Landscape Machinery Co., Ltd. (hereinafter referred to as” Chengfeng Machinery Company “), a conversation between a salesperson and a customer also aroused the interest of the attendees on the side.
It is reported that the hair dryer produced by Chengfeng Machinery Company is called a four stroke high-power hair dryer, mainly used for urban road cleaning, landscaping and other scenes. The general manager of the company, Wang Jinjie, introduced that the work in these scenarios has developed into the era of mechanization and intelligence, and it is this market demand that supports the huge potential of the hair dryer market. In this exhibition, Chengfeng Machinery Company brought more than 100 products from 6 categories, including 12 new products from the second half of this year. It is worth mentioning that all 11 models are fuel powered electric tools.
We all know that electric tools can be divided into three levels based on their usage scenarios and functional requirements: household, semi professional, and professional. According to current market research, the household market tends to favor lithium-ion models, while the professional market tends to favor fuel powered models. Wang Jinjie said that lithium electrification of electric tools is an inevitable process, but the process is not yet stable. Therefore, from the perspective of usage scenarios, functional requirements, and user groups, the “fuel track” still holds a place in the entire electric tool market.
At the booth of Yongkang Shili Technology Co., Ltd., a tracked vehicle with a huge cutting piece on a high rack gave a strong visual shock to the passing merchants in terms of its shape and momentum.
Whenever we talk about electric tools, we immediately think of small products such as cutting machines and electric chain saws. For example, if I need to perform simple cutting work at a height of two meters, the basic solution is’ me+ladder+electric tools’, “said Wang Lianshang, the general manager of the company.
Wang Lianshang stated that electric tools are one of the most abundant “local specialties” in Yongkang, and everyone is focusing on the research and production of small electric tools, which are widely used products. Based on specific usage scenarios and markets, the “niche track” of large electric tools may emerge victorious in fierce market competition.
The cup industry focuses on brand building, transforming from talented “titanium” to beautiful “titanium”
Titanium is the most popular metal in the Yongkang cup industry in recent years, especially under the leading cultivation of leading cup enterprises such as Zhejiang Hals Vacuum Vessel Co., Ltd. (hereinafter referred to as “Hals Company”) and Zhejiang Feijian Technology Co., Ltd. (hereinafter referred to as “Feijian Company”), it has gradually been praised by enterprises as the “sixth gold of Yongkang”.
Previously, large cup companies used crystal diamond technology to manufacture expensive titanium cups. Now we can also manufacture them, and their appearance and shape are not inferior to theirs, “said the sales manager of a regulated cup company.
The titanium cup, which used to be relatively rare and had a single design, now has a wide variety of categories. Tea set, teapot, chopsticks, beer cup, Baijiu cup, butterfly cup… all are available, and consumers’ selectivity is greatly improved.
Yongkang has a strong ability to replicate and learn. After years of development, it is not difficult for small and medium-sized cup enterprises in Yongkang to produce a titanium cup with novel design, bright colors, and complete functions. However, as they flood into the titanium cup market in large quantities, it is inevitable to form a ‘red ocean phenomenon’ of product saturation and homogeneous competition for a long time in the future, which may directly lead to problems such as price wars, “industry insiders analyzed.
Why are enterprise products rolling inward? Isn’t it because of a lack of technology and innovation? “Commented Xia Feijian, Chairman of Feijian Company, who is at the forefront of the titanium cup market.
So, in the foreseeable future, how can cup companies break through the “titanium cup track” by competing together? In fact, judging from the participation in this year’s China Hardware Expo, compared to the titanium cups in Yongkang Hardware Life Hall, the titanium cups on the booth are slightly quieter. Why are titanium cups popular in Yongkang Hardware Lifestyle Hall? One important reason is brand building. Taking the Feijian Titanium Cup as an example, whether it has won honors such as the DIA China Design Intelligence Award and IF Award, or stepped onto the “International Tea Table” at the 19th Asian Games, it is an important manifestation of the company’s titanium cup brand building achievements.
In Yongkang, the functions and appearance of cups are quite mature. If we don’t pay attention to brand building, find the right elements and tracks to empower, then we can only fight a price war, “said Chen Cong, General Manager of Yongkang Shangbo Industrial Design Co., Ltd.
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